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The American Academy of Dermatology has a message for young people: Protect yourself from the sun now or you’re look old fast.
To drive home the point, a new public-service campaign has the heads of smiling senior citizens pasted on the bodies of young people.
“We want to reach young people as early as possible,” said Donna Stein, client director of communications. “Teens feel invincible, and this is a good way to let them know the damage they may be doing.”
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