States Cut Anti-Smoking Efforts

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Economic pressures are forcing state health departments to reduce anti-smoking initiatives.

In Massachusetts, “Make smoking history” ads by Boston’s Arnold are being pulled due to budget cuts.

“You will not see TV, radio or print ads for the rest of the fiscal year,” said the Massachusetts Department of Public Health’s Roseanna Pawelec.

In Florida, where Miami’s Crispin Porter + Bogusky has done “Truth” creative for both state and national anti-smoking initiatives, overall funding has plummeted from more than $60 million in 1998 to less than $30 million this year.

State legislatures are trying to reapportion scarce health services resources.

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