The State of
Sustainability

The marketing ecosystem drives culture—and with that, consumption. As businesses work to adjust their supply chains, products and services to operate without the high-emission power sources that we’ve become accustomed to in the last 100 years, the creativity within the ad sector is desperately needed to reimagine production, profit models and consumer habits. Adweek’s 2023 State of Sustainability package honors the people leading this charge. We’re also highlighting climate-focused marketing solutions across the beauty, experiential and media industries, and digging deep into the question at the heart of sustainable advertising: How does an industry built to drive consumption adapt to reduce its impact?