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Packed into half a monute or half an hour, the idea remains king as advertisers chase the empowered consumer.
The actor appears on screen. The program has just aired, but now he is taking the opportunity to thank a corporate sponsor that helped to underwrite the production. He speaks directly to the camera. More than ever, at 36, he resembles his father, also an actor, who broke into Hollywood in the mid-1960s. But this only feels like 40 years ago.