Starwood Reviews Westin and Sheraton Business

BOSTON-?Starwood Hotels & Resorts said Wednesday it has placed the combined $20-30 million advertising account for its Westin and Sheraton hotels up for review.

DDB of New York, which has handled both creative and media chores, was invited to participate in the upcoming review but has declined, the company said in a prepared statement. The review is being driven by “our current business objectives and the current economic climate,” the statement goes on to say, quoting Starwood chief creative officer Scott Williams.

A request for proposals has been sent this week to 10-12 mid-to-large size agencies; a decision is expected by the first quarter of 2002. No outside consultants are involved–Starwood COO Bob Cotter and chairman and CEO Barry Sternlicht will be the ultimate decision makers, a Starwood representative said. The representative did not know if any roster shops had been invited to pitch the combined Westin and Sheraton business.

The White Plains, N.Y., client works with Grey’s GWhiz! Entertainment, New York (on its W Hotels chain); Avrett Free & Ginsberg, New York (St. Regis Hotels & Resorts); and J. Walter Thompson, Atlanta (Four Points by Sheraton). The representative did not know if any roster shops had been invited to pitch the combined Westin and Sheraton business.

DDB won the business in 1999 following a pitch against Wieden + Kennedy, Young & Rubicam, Bates, Weiss Stagliano Partners and Shevack/Wolf, all New York.

DDB’s current work for Sheraton is tagged “Who’s taking care of you?” Ads for Westin use the line, “Who are you sleeping with?”