Starwood Puts $100 Mil. in Play

Ogilvy & Mather Will Not Defend Media Buying, Creative Tasks
NEW YORK–Starwood Hotels & Resorts Worldwide is staging a review for all its ad assignments currently at Ogilvy & Mather, including the Sheraton chain and the client’s Preferred Guest loyalty program, plus media duties for all brands.
The review began just weeks after Ogilvy launched the first branding effort behind Preferred Guest and less than a year after the client consolidated its then-$80 million in global media buying at the agency [Adweek, July 6, 1998].
Ogilvy referred calls to the client, which said the agency had been invited to defend.