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Starwood Hotels & Resorts Worldwide will become the official hotel partner for Live Nation through a multiyear agreement that aims to leverage the concert promotion giant’s music platform in North America.
As part of the agreement, Starwood will utilize Live Nation’s venues, concerts, ticketing, VIP access and Web site to offer special perks to Starwood Preferred Guest members. Those members will be give access to ticket offers, premium seating, backstage access at concerts and other offerings.
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