Startup Goes Into Overdrive

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Harry Gold and Ty Velde, banking on an upswing in the Internet economy, are looking to maintain momentum in 2002 with their startup firm, Maximum Overdrive.

The pair set up shop in Newton, Mass., in late summer and boast a growing client roster for services that mix online and e-mail executions with traditional print and broadcast fare.

Currently, Overdrive is working with clients such as Datum, the Boston Idea Group (formerly the Advertising Club of Greater Bos ton), the Massachusetts Health Data Consortium and karmaloop.com,

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