Startup ‘CMO’ Names Publisher

BOSTON International Data Group’s CXO Media today named a publisher and sales team for its new CMO magazine, which rolls out in a monthly format starting in September, targeting senior marketing executives.

Stephen Twombly has been named publisher and Vickie Pinsky and William Willis were named directors of East and West Coast ad sales, respectively.

Twombly joins the Framingham, Mass.-based publication from Advanstar Communications’ Sensors magazine, where as group publisher, he oversaw brand repositioning, strategic planning and product integration. He has also held posts at Body & Soul, Datamation and several other titles. Pinsky has held sales posts with Fast Company and PC Magazine. Wise has previously served with The Boston Globe and PC Computing.

Twombly’s “proven track record in business development, coupled with his knowledge of the significant challenges facing today’s marketing executives, will serve him well in this new endeavor,” said CXO Media president and CEO Walter Manninen in a statement.

—Adweek staff report