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A Church’s Chicken marketing executive confirmed the fast-food chain has contacted agencies about handling creative duties on its estimated $15 million account.
BaylessCronin here has been invited to pitch, as has Publicis in Mid America’s Dallas office and Levenson & Hill, also in Dallas.
Earlier this summer, BaylessCronin was tapped to “tweak” existing ads from incumbent Cliff Freeman and Partners with special-offer inserts [Adweek, June 12], said Brad Haley, chief marketing officer at the Atlanta-based client.
Haley said New York-based Cliff Freeman would not defend the business.