The Stars Are Out. Will The Voters Be?

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

More than the uncertain economy and security threats will drive young voters to the polls this November. A study by Publicis Groupe’s MediaVest confirms the anecdotal evidence: Celebrities on the campaign trail are among the strongest influences.

“Political parties should look at young voters much like marketers do,” said Mary-Ellen Vincent, svp and director of insights and accountability at MediaVest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in