StarLink Lands Natuzzi in North America

CHICAGO Furniture maker Natuzzi has tapped StarLink here to handle its media account without a review, according to the agency.

The company, based in Italy, is looking to expand its brand in the U.S., and has forged partnerships with several retailers including Bloomingdale’s and Macy’s. Publicis Groupe-owned StarLink will handle the company’s media strategy and investment for all of North America.

“We look forward to driving Natuzzi’s North American expansion,” said StarLink president Scott Neslund in a statement. “I am confident that StarLink will be able to surpass Natuzzi’s media goals in this cardinal year of retail growth.”

Karen Coleman, a media director with nearly 20 years of experience, will lead the account.

Billings and contenders in the review were undisclosed.