Starcom Wins More Heinz Media

The H.J. Heinz Co. last week awarded media buying for its estimated $15 million frozen-food account to Publicis’ Starcom. The move consolidates buying for the Pittsburgh company at the shop. Starcom will place about $40 million in media on behalf of Heinz and Del Monte this year, the client said. Omnicom’s OMD retains planning on the business.