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CHICAGO General Motors has awarded its out-of-home media chores to Starcom, the agency has confirmed. The work is likely to be worth $30 million this year, sources said.
The Chicago-based Publicis Groupe unit said it won the account after a review that included media buying incumbent, Interpublic Group’s Mediaworks in Detroit. The client held the review because it intends to broaden its use of outdoor advertising, according to a representative for Starcom.
The representative said there are no plans to put national TV or print media buying into review.
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