Starcom Opens Marketing Office in New York

CHICAGO Starcom MediaVest Group’s sports marketing unit, Relay, is launching an office in New York, under the direction of Pete Kelly.

Kelly, who has been with Relay since its inception in 2001, will direct all event marketing and sponsorships for Allied Domecq’s North American spirits division.

Kelly has worked primarily on new business for the Chicago-based sports and event marketing company. He was a founder of J.C. Dolan & Associates in St. Louis, which Starcom Sports Marketing acquired to form Relay in 2002. He also has worked for Momentum, handling Coca-Cola and General Motors

In addition to Chicago and New York, Relay has U.S. offices in Atlanta and St. Louis.