Starcom Names Video Innovation Director

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NEW YORK Starcom has hired Tracey Scheppach as vice president and video innovation director, the agency said today.

Scheppach’s role is to determine how the agency’s clients can best use new technologies like video-on-demand and digital video recorders to effectively transmit ads and other messages to consumers.

Commenting on the appointment, Starcom CEO John Muszynski said in a statement that “the ability of television to deliver sight, sound and motion will preserve its dominant role in the marketing mix, but television evolves every day from the box that sits in our living rooms to a proliferation of video screens and touch...

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