Starcom Names Its First CMO

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CHICAGO Publicis Groupe’s Starcom USA has named former Kmart executive Steve Feuling as the media agency’s first chief marketing officer.

Feuling was formerly a senior vice president of marketing for the Troy, Mich., retailer and was also CMO for the company’s online division Bluelight.com. At the Chicago-based media company, Feuling will be managing long-term strategy for the agency, while overseeing new business and communications.

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