Starcom Names Its First CMO

CHICAGO Publicis Groupe’s Starcom USA has named former Kmart executive Steve Feuling as the media agency’s first chief marketing officer.

Feuling was formerly a senior vice president of marketing for the Troy, Mich., retailer and was also CMO for the company’s online division At the Chicago-based media company, Feuling will be managing long-term strategy for the agency, while overseeing new business and communications. He will report to Starcom North America CEO Renetta McCann.

In addition, Starcom promoted chief broadcast investment officer John Muszynski to managing director of investment and operations. In this new post, Muszynski will oversee all operational functions of the agency as well as all buying. He will also report to McCann.

“John’s elevation within Starcom and Steven’s introduction to the family are immediate catalysts established to enhance our long-term strategic growth,” McCann said in a statement. “I expect our tradition of media contact specialist will flourish, accented by a renewed sense of consumer-driven media investment and focused corporate branding that will make us more valuable partners to our clients.”