Starcom Joins $250 Mil. Sony Pictures Review

LOS ANGELES-Sony Pictures Entertainment’s $250 million media review has entered a final round with three shops participating: incumbent Universal McCann, Los Angeles; The Media Edge, New York and Irvine, Calif., which handles Sony Electronics; and newly added Starcom, Chicago.

The fourth contender, Zenith Media, New York, did not make the final round.

A decision is expected within two weeks, after one more round of presentations.