Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bcom3’s Internet Media Unit Continues Impressive Growth
CHICAGO–Bcom3’s Internet media unit, Starcom IP, is set to expand its international presence and plans for “two to three offices” on each con-tinent by the end of the year, its top executive said.
“I don’t think we’re going to have 75 operations,” said Rishad Tobaccowala, Starcom IP’s chief executive officer. “The nice thing about the Web is [that] you can support it from other places.”
The unit, part of the Chicago holding company’s Starcom MediaVest Group, now has offices in Toronto and London.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in