Starcom Gets Last Piece of Heinz Media

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CHICAGO The H.J. Heinz Company assigned media planning duties on its $15 million frozen foods account to Starcom USA without a review, according to the agency.

The frozen foods assignment completes Heinz North America’s consolidation of all media planning and buying duties at the Chicago agency. Starcom already handled media buying for all of the Pittsburgh company’s U.S.

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