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CHICAGO The H.J. Heinz Company assigned media planning duties on its $15 million frozen foods account to Starcom USA without a review, according to the agency.
The frozen foods assignment completes Heinz North America’s consolidation of all media planning and buying duties at the Chicago agency. Starcom already handled media buying for all of the Pittsburgh company’s U.S. consumer products (including frozen foods) and planning for its U.S. ketchup, condiments and sauces business.
“Heinz truly understands the benefits of consolidating its media planning and investments at one agency,” said Gail Fujisawa, svp and media director at Starcom, in a statement.
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