Starcom Forms Gaming Unit

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CHICAGO Starcom MediaVest Group has set up a 10-person division that will focus on the consumer gaming market. Called Play, the unit will be led by co-directors Tim Harris and P.J. MacGregor. It will have offices in Chicago and Los Angeles.

“The gaming industry’s financial influence is irrefutable,” said Jack Klues, chief executive officer of SMG, in a statement.

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