Starcom Drives London Media Unit

CHICAGO Starcom MediaVest Group will take full control of Starcom Motive in London, formerly a joint venture between BBH and SMG.

BBH sold its minority stake in Starcom Motive to the media holding company, giving it complete control over its media properties in London. In addition to Starcom Motive, the company’s other group is Starcom MediaVest (formerly MediaVest). SMG would not disclose billings for the operations nor terms of the deal.

Mark Cranmer will continue to lead Starcom Motive as chief executive. BBH will continue to be minority owned by Publicis Groupe. Starcom and BBH formed Starcom Motive in January 2000 by merging their respective media operations.