Starburst Launched a Clothing Line Inspired By the Only Candy Color That Matters, Pink

Another brand hops on the merch train

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Brands launching their own clothing lines isn’t a new thing. We’ve seen it over and over again from companies including McDonald’s, KFC and Taco Bell (in collaboration with Forever 21). All of the pieces looked comfy, cozy and of course stylish, but there’s a new brand hopping on the trend and it’s possibly one of the most exciting to date.

Today, Starburst announced an exclusive clothing line—designed by Project Runway alum and season 15 champion Erin Robertson—that highlights the most important (only important?) Starburst color, pink. Starburst



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