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Starbucks Coffee Shops of Seattle has contacted shops in Dallas and Houston about handling local marketing chores in a multistate region that includes Texas.
The regional account will require marketing support and public relations work for approximately 200 Starbucks outlets. Despite a Feb. 13 deadline in the request for proposals, a client representative said the company is still willing to listen to any agency capable of handling the 13-state marketing zone.
“This is part of our ongoing effort to support regional advertising efforts” of the chain’s 1,500 locations, said Chris Gimbl, media relations coordinator for Starbucks.
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