Starbucks Is Still Searching For SW Partner

Starbucks Coffee Shops of Seattle has contacted shops in Dallas and Houston about handling local marketing chores in a multistate region that includes Texas.
The regional account will require marketing support and public relations work for approximately 200 Starbucks outlets. Despite a Feb. 13 deadline in the request for proposals, a client representative said the company is still willing to listen to any agency capable of handling the 13-state marketing zone.
“This is part of our ongoing effort to support regional advertising efforts” of the chain’s 1,500 locations, said Chris Gimbl, media relations coordinator for Starbucks.
Gimbl declined to disclose how many Southwest agencies have been queried, and contenders had not surfaced last week.
All creative and media assignments will remain solely at Starbucks’ national agency, BBDO West in Los Angeles.
Billings were undisclosed. Most other regional accounts were estimated at $1 million. Other Starbucks regional reviews have been under way since last August, with two of the company’s six marketing regions yet to be awarded. Along with the Mountain-South zone that includes Texas, Starbucks is still searching for a Midwest regional partner.
Agencies are being asked to provide capabilities details for promotional and local market retail support programs as well as community relations efforts.
The request for proposal in Texas was issued through Los Angeles-based Select Resources International, a consultant for Starbucks in previous regional reviews.
Shops joining Starbucks’ roster since August are: Berenter Greenhouse & Webster, New York, for the East Coast; Borders, Perrin and Norrander, Portland, Ore., for the Northwest; Kalis & Savage Advertising in Pacific Palisades, Calif., for the client’s far Southwest region; and Price/McNabb in Charlotte, N.C., for the Southeast.