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Starbucks launched a major TV effort during the weekend in hopes of driving much-needed customers to its coffee shops on Election Day. A 60-second TV spot says the chain will give away a free, 12-oz. cup of coffee on Nov. 4 to those who vote.
The spot first aired during Saturday Night Live. It poses a series of questions against a simple backdrop that resembles a Starbucks coffee cup. The text reads: “What if we all cared enough to vote? Not just 54% of us, but 100% of us? What if we cared as much on Nov.