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Starbucks is marking its 50th anniversary with what it describes as a multifaceted advertising campaign that tells the story of its FoodShare donation program.
Top line
In 2016, Starbucks partnered with Feeding America to launch FoodShare, a nationwide program that packages unsold food at its cafes at the end of every day and delivers it to various local nonprofit groups.
The coffee chain’s new messaging, which will run on digital, television and social media through Aug. 8, aims to convince customers that the brand is about more than just selling America’s
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