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Starbucks defied skeptics this week when it announced that its Via Ready Brew has reached $100 million in global sales, 10 months after launch.
The coffee chain said Via has captured about 30 percent of the $330 million premium single serve/pod category. As a comparison, it took Starbucks’ Frappuccino blended beverage about three years to reach $100 million in sales, per the company.
“We believe the growth for this product is significant and have chosen to introduce Starbucks Via Ready Brew in markets we believe have the greatest potential,” said a Starbucks rep.