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Starbucks has introduced its first line of instant coffees, the Starbucks VIA Ready Brew. The natural roasted coffee is available in two flavors: Italian Roast and Columbia.
Starbucks noted, “[At] this time, VIA is not available in supermarkets,” adding, however, that “later this calendar year, we intend to offer Starbucks VIA Ready Brew in other markets around the globe, online and in grocery or other retailers.”
The company will roll out the product starting in Seattle and Illinois, with an expected national distribution by fall 2009.
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