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LOS ANGELES Starbucks Coffee Co. has confirmed that it has named independent Wieden + Kennedy the creative agency for its estimated $20 million account.
A decision was expected since late last month [Adweek Online, March 29], after Wieden and the only other finalist, Publicis Groupe-backed Bartle Bogle Hegarty, New York, presented to a client group that included chairman Howard Schultz, senior vice president of international marketing Thomas Yang and vice president of marketing Anne Saunders.
“We wanted to find an agency that would be a long-term strategic partner for the development of the brand,” said Saunders.
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