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When your client is George Lucas, advertising tends to get a bit easier. Just put an image of Darth Maul in a print ad or TV spot and customers are bound to take notice.
This time, though, GMO/Hill, Holliday wanted to try a different approach for a campaign touting Lucas Learning Ltd. computer games. The shop wanted to touch on Star Wars themes but give the ads a down-to-earth approach that emphasized education and family values.
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