Star Wars Break Out at ESPN

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK A slew of cultural icons will be part of ESPN SportsCenter‘s next TV campaign, including tennis star Andy Roddick, spelling bee champion David Tidmarsh and beings from a galaxy far, far away.

The campaign, via Wieden + Kennedy in New York, continues the mocumentary-style attitude that has defined Bristol, Conn.-based

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in