Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Boise Office Solutions has filed a suit against Staples Inc., alleging the office product retailer’s recently unveiled new slogan, “That was easy,” is too similar to Boise’s “It couldn’t be easier” line.
“We believe our mark represents Boise Office Solutions’ ability to provide a personalized way of doing business,” said Ralph Poore, a representative for Boise. “It’s clear to us that by adopting a similar mark several years after [us], they’re trying to capitalize on the Boise mark and represent that they possess the same capabilities.”
Boise
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in