Staples Seeks Direct Assistance

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The direct marketing units of Arnold Communications and Ingalls Advertising are competing for an assignment from Staples.
Headquartered in Westborough, Mass., the chain of office supply superstores is in the final stages of a review for a direct marketing project formerly handled in-house, industry sources said last week. One source said a decision is imminent and may be announced as soon as this week.
Budget levels for the assignment, which includes a mix of consumer and business direct marketing chores, could not be determined by press time.

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