Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Staples today said it has selected McCann Erickson for its broadcast creative account following a review.
New York-based McCann, an Interpublic Group shop, outpaced finalists Arnold in Boston, a unit of Havas, and J. Walter Thompson in New York, which is owned by WPP Group. Publicis Groupe’s Fallon in New York also reached the final round but withdrew from the process before presentations were made at the client’s headquarters last week.
The client in Framingham, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in