Staples Launches Media Review

LOS ANGELES–Office products marketer Staples has launched a media planning and buying review.

The client has sent letters nationwide to “a predetermined number of agencies … a range, from small independents to the largest,” said Marci Grebstein, vice president of media and marketing communications at the Framingham, Mass., retailer. Based on responses, requests for proposals will be issued in a week or two, Grebstein said. She declined to name shops but stressed that the review–which is expected to take three months and is being handled in-house–is closed.

Pro Media, the Natick, Mass.-based indpendent, which has handled the business for about five years, has been invited to defend and is expected to participate.

Although sources said the account was worth around $50 million, the Framingham, Mass.-based retailer spent just over $110 million in 2000, according to CMR.

Staples creative business, handled by agency Cliff Freeman & Partners, New York, is not in play.