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CHICAGO Staples positions itself as a quick option for back-to-school shopping with a new television spot from Martin/Williams.
In the 30-second commercial, which will break next week in early back-to-school markets and begin running nationally on Aug. 4, a mom uses a cardboard cutout likeness as a stand-in at her daughter’s soccer game because she’s too busy doing back-to-school shopping. While continuing “That was easy” as a tagline, the spot’s theme is: “Back to school. And on to the next thing.”
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