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The Stanley Works has selected at least five agencies to compete for its $8 million corporate account, sources said last week.
One source identified the contenders as Mullen in Wenham, Mass.; Keiler & Co. in Farmington, Conn.; and Wieden & Kennedy, J. Walter Thompson and Saatchi & Saatchi, all in New York. Agency representatives either could not be reached or declined comment; client executives did not return calls.
The New Britain, Conn.-based company met with some of the finalists last week, with the remainder slated to make the trip this week, according to sources.
Of the contenders, roster shop Keiler has the most tool-related experience under its belt.
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