Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Stan Lee gets more than a bit part, for a change, in this great Audi tie-in to The Avengers, as he plays the part of the world's greatest cameo actor. It's a piece of pitch-perfect fan service tailor made for Marvel junkies who delight in wondering which cameo role Lee will play in every Marvel film. After all, as the Audi spot says, "When it comes to small roles, Stan Lee is the biggest."
The video, by San Francisco agency MUH-TAY-ZIK | HOF-FER, is probably so on point because it's directed by a comic book junkie: Kevin Smith, who also has his own cameo role here as "Hockey Fan," an enthusiastic student at Stan Lee's Cameo School.
In other words, Kevin Smith is directing Stan Lee directing Kevin Smith (specifically directing him to be a paperboy).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in