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“What you see is what you get” is the theme behind a new TV, radio and print campaign for Stagg Chili.
The campaign, breaking Nov. 4, is the first effort from Kalis and Savage Advertising in Pacific Palisades, Calif., since it won the account in June after a review. Billings are $5-7 million, according to industry estimates.
A TV spot, set to air in 25 markets west of the Mississippi, focuses on the Stagg Chili difference–which is that consumers are able to see all the bits of meat, beans and vegetables in the chili, according to Murray Kalis, agency chairman/creative director.
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