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DALLAS Hibernia National Bank will serve up some advertising at college sports venues in Houston in a deal with ISP Sports and Spectator Advertising Solutions, the companies said.
Through SAS’ StadiumTray, Hibernia will advertise its new Texas locations at the University of Houston’s and Rice University’s home football games, the client said. ISP Sports is a sports marketing company based in Winston-Salem, N.C., that includes the ISP Radio Network.
Food vendors at sporting events use the disposable StadiumTray.
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