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CHICAGO Nonbox’s first print ads for St. Pauli Girl, tagged “Here’s to moving on,” feature simple visuals that convey the stages of a beer drinker’s life.
One execution breaking in June mens’ and enthusiast magazines shows a cinder block. Copy offers two choices: “Foundation for entertainment center” or “Foundation for new house.”
Outdoor ads will start appearing this month in the brand’s biggest markets, including Baltimore, Chicago and Miami.
The import’s overriding theme remains, “Germany’s fun-loving beer,” a representative for U.S.
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