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CHICAGO-Bruce Kupper, managing partner of Kupper Parker Communications, said the agency had little choice but to expand overseas if it wanted to remain competitive.
“We didn’t want to be useless in the world, and we don’t want to get sold,” Kupper said.
The St. Louis agency, which has been on an aggressive acquisition path domestically, is set to gain a foothold overseas, buying a 30 percent stake The Communications in Business Group Ltd. The deal, due to close Jan.
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