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DMB&B Shifts Additional Mars Work West
CHICAGO–In an apparent move to buttress its troubled St. Louis operation, D’Arcy Masius Benton & Bowles has transferred creative duties for its $12 million Whiskas cat food account there from its New York office.
Whiskas is marketed by Kal Kan Foods of Vernon, Calif., a division of Mars Inc., one of DMB&B St. Louis’ largest remaining clients. The office handles Mars’ Twix, Skittles and Milky Way candies.
John Farrell, president of DMB&B/North America, said in a statement that the move was made following talks with Mars to “take advantage of the creative firepower, strategic thinking and media expertise of our St.
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