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ATLANTA St. John & Partners launched the first six of a planned 20 television ads for five regional Ford dealer groups today, the shop said.
The ads feature Rick Titus, a former racecar driver and automotive journalist, as spokesman. Titus, who hosts a syndicated radio show about cars, translates technical data about Ford cars and trucks into understandable terms. “What’s this mean to you?” is the campaign tagline.
The independent Jacksonville, Fla., shop created all 20 spots, which can be altered to include information about specific offers in each of the five regions.
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