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ATLANTA Two weeks after receiving letters from attorneys for eateries Ruby Tuesday and TGI Friday’s complaining about the use of their names in advertising for Zea restaurant, Sullivan-St. Clair replaced the campaign today with one that apologizes to the two chains, the agency said.
New Orleans-based Zea and the independent Mobile, Ala., shop decided it would be better to comply with the cease-and-desist letters and use the opportunity to launch a new campaign than to fight in court, said agency president Rich Sullivan.
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