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The Spanish Radio Association is still not satisfied with Arbitron’s portable people meter methodology. In a statement released Wednesday (Aug. 27), SRA said it was “disappointed” with how Arbitron addressed the association’s concerns.
The SRA has been working with Arbitron over the last few months to resolve issues about how Arbitron includes Hispanics in its PPM panels.
Arbitron has two portable people meter markets, in Houston and Philadelphia and is rolling out the service to eight additional markets, including Los Angeles, Chicago, and New York, by the end of the year.
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