Squarespace Salutes What Makes Us Unique, Even If We're Not, in Striking New Ads

Hey, we're snowflakes after all!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“We’re the all-singing, all-dancing crap of the world.”

Remember that line from Fight Club, where Tyler Durden reminds us we’re not unique snowflakes?

Well, that’s true. It is also false. Anyone who’s ever felt the electric tingle of a creative epiphany shoot down their spines, and then discovered the idea already exists in some form elsewhere, will say the same thing: Sure, someone else has done it. But my approach is different. We’re all about as different as we market ourselves to be.

This is the core idea behind Squarespace’s latest message, “Make It.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in