Jamie Mambro is in charge of Square One in Boston, the Dallas agency’s first
satellite office. See page 6.

Stretching a Point
The American Way: ‘More Room’ for All
Temerlin McClain’s new series of television spots for American Airlines shows the carrier removing seats so passengers can stretch out. The Irving, Texas, agency’s “More room” campaign began airing this month in the client’s global and U.S. markets. See page 5.

Mshow.com has awarded its advertising to The Richards Group following a national review. The Web-videoconference hybrid has said it plans to earmark about half of the
$26 million raised in a recent round of financing for its 2000 marketing budget.
See page 4.
Donino, White & Partners has signed Andrƒ Nel as
executive creative director. Nel joins the Atlanta agency from crosstown rival Pollak, Levitt & Nel, where he had been chief creative officer since 1997. He also spent several years as a CD at The Richards Group in Dallas.
See page 5.
DDB Dallas has reclaimed the
$10 million creative account of Hampton Inns from TBWA/
Chiat/Day following a review and a change in client ownership. The Dallas agency also teamed with SicolaMartin to acquire MyPlant.com as a client.
See page 8.
McCann-Erickson Southwest has named Mark Denesuk executive vice president and general manager. At the same time, the shop is consolidating its regional headquarters in Dallas.
See page 8B.
back in the biz
After nearly two decades in
advertising, Ken Mandelbaum left the business to become a commercial director and aspiring screenwriter. But BBDO made him a
compelling offer: chief creative officer of BBDO West. Angela Dawson reports. Plus, Barbara Lippert, Mark Dolliver and Best Spots of January.
See page 22