Square One Shuffles Top Management Lineup

Square One Advertising has appointed Bob Nichol chief executive officer, replacing partner Tom Hansen.

Following a 3-2 board vote earlier this month, the firm’s partners also advanced Kevin Sutton to executive creative director to replace another agency partner, Tim Murphy.

Nichol, 45, assumes leadership of one of the region’s top 10 agencies, with billings approaching $200 million this year. He is a founding agency partner and director of Square One’s Southwest Media division, which most recently won the estimated $60 million broadcast buying account of Dillard’s.

“We’ve had a very entrepreneurial focus [until] now, and as we got up to $200 million, the board felt like it was necessary to put more structure in place,” Nichol said. “Based on the success of Southwest Media, they felt like I was the logical person to do that.”

Sutton, 42, joined the agency less than two years ago from DDB Dallas, where he was a group creative director on accounts such as Tabasco, Midway Home Entertainment and the Boy Scouts of America. His work has been featured in the One Show and Communications Arts magazine and has won national Addys.

Sutton, a writer, joined Square One with art director partner David Ring in 2000 to be part of the creative group devoted to the Miller beer brands.

“We’ve got a really good creative department,” said Sutton. “What we need to do is take our beer reel and make sure that caliber of work gets done for all our clients. We just need to take our work beyond beer and burgers.”

Square One’s founding client is Whataburger, and until recently the agency had handled a wide variety of assignments for Miller Brewing.

Hansen and Murphy remain at the agency in their respective account management and creative capacities.

“Bob has done a remarkable job … and Kevin has proven himself with his brilliant creative work,” said chief operating officer Ernie Capobianco. “We are ready to raise Square One to the next level.”