Square One Produces Public's Ideas for Icehouse

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Square One is relaunching Icehouse beer in the U.S. with a wacky, $20 million advertising campaign that lets consumers do some of the agency’s work.

The new work carries the tagline, “We’ll make the Icehouse. You make the ads.”

Last year, the Dallas agency posted television, radio and billboard ads inviting the public to send in ideas for commercials.

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